➡️Double click the image to zoom if you need

💼 Context:

According to a study of Deloitte, 29% of millennials & GenZ worldwide see climate and ecology issues as one of the top concerns nowadays. In France, more than 80% of the French population from 18 to 34 years old is highly conscious of ecological impacts. And many public funds are dedicated to eco-responsible projects, for example, a 10 billion euro investment in the region of Paris up to 2024.

🌐 Target**:**

Millennials & GenZ (18-34 years old) in France and worldwide who intend to contribute to eco-responsible projects but who are less familiar with concrete actions.

🎯 Benchmark**:**

The benchmarking of One Action mainly concerns the below two types of products:

• Free informative applications aimed to form eco-conscious habits : We Act For Good (WAG - WWF France); 90 jours
• Lucrative applications inspired by sharing economy which are popular among the target users: Le Bon Coin, Bla Bla Car, Vinted

🌟 Guideline after the benchmarking ****

• Adopt a minimalist flat design to align with popular applications inspired by sharing economy
• Simply the user flow, especially limit users' clicks and scrolls when using the application
• Avoid overloading the application with too much textual content or detailed background information about each ecological issue, focus more on the gaming experience to keep users motivated and to create long-term engagement

🎨 Production

Wireframe

Graphic charter